New York Giants legend Eli Manning stars in Toyota’s new NFL campaign

Dan Benton, Giants WireFri, September 4, 2026 at 11:01 PM UTC

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New York Giants legend Eli Manning is front and center as Toyota rolls out a new NFL campaign built around passing the game to the next generation.

The two-time Super Bowl champion appears alongside San Francisco 49ers quarterback Brock Purdy in “The Game Won’t Stop,” a 30-second commercial from Saatchi & Saatchi that debuts September 9 during NBC’s NFL Kickoff broadcast.

Manning and Purdy join young NFL FLAG players in a celebration of football’s nonstop energy. As day turns to night, Toyota vehicles light a flag game that never ends, a visual stand-in for the drive that keeps athletes competing and lifting those who come after them.

The effort marks Toyota’s fourth season as the official automotive partner of the NFL. The creative theme is that every football journey starts with a spark that can be handed down. A second 30-second spot, “Let It Shine,” featuring Green Bay Packers quarterback Jordan Love, is set to break September 17.

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The ads were shot in Los Angeles with local youth. Manning also worked behind the camera, with his Ten Till Productions serving as a production partner.

Toyota and its dealers have put nearly $4 million behind NFL FLAG, helping the program reach more than 418,000 young athletes nationwide. Fan activations include Gameday Giveaways with prizes such as a new vehicle and a trip to Super Bowl LXI.

Manning’s Toyota ties date back to 2004, when he first partnered with Greater New York dealers. He remains a national brand partner and continues to represent the company as a Giants icon whose career still connects the league’s past to its future.

This article originally appeared on Giants Wire: New York Giants legend Eli Manning stars in Toyota’s new NFL campaign

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